MAKE THEM EASY ON YOU… that’s the Lincoln idea, perfectly expressed in the new 1949 Lincoln Cosmopolitan. You find the Lincoln idea in the completely new eight cylinder, V-type engine. Could you believe that it’s magnificent 152 horsepower could be throttled down to the easiest, nimblest threading through traffic you’ve ever done? Or that it would operate so economically? As you cruise along, is it possible that these fine big cars demand so little from you? Their new, easy-action steering system asks only the touch of your hand. Their new spring suspension and the balance strength of their extra-ridged chassis give a new, steady roadability that means almost effortless driving. Their big new brakes act with instant authority. The new Lincolns’ broad windows and windshields; their short turning radius; luxurious interriors … they, too, mean these cars are truly easy on you. Never before, in the designing of any car, has there been such determination to produce the most perfectly intergrated and balanced mechanism possible for your driving ease. That’s the Lincoln Idea! That’s why, this year, Look Into Lincoln … and make your fine-car decision easy!